Rochester Riverside street scene spring Rochester Riverside street scene spring

Our Strategic Vision

We are focused on operating as a more sustainable business. This is to ensure that we take a long-term view of the business, including our environmental performance, alongside our social impact while delivering an exceptional customer experience to everyone who interacts with Countryside.

Strategic priority: Sector-leading growth

We aim to deliver sector-leading growth from our mixed tenure delivery and our industry-leading land bank.

  • Growth in sites under construction and open sales outlets 
  • Accelerated build from mixed-tenure delivery
  • Private selling prices set to target areas of strongest demand
  • Revenue growth from increased volume  
Sulis Down Street Scene CGI
Timber frame factory construction line

Returns: Superior return on capital

Our ambition is to deliver superior returns and improving operational efficiency.

  • Focus on improving gross margin over the medium term
  • Improved operational efficiency from greater scale
  • Use of modular panel construction to increase asset turn  
  • Lower capital partnerships model to deliver higher returns
  • Agile model allows flexibility through the cycle, protecting returns 

Resilience: through the cycle performance 

Our strategy is to maintain a position of financial strength while growing the business and generating superior returns, through the cycle, by focusing on mixed-tenure delivery.  

  • Focus on partnerships allows for greater flexibility
  • Mixed-tenure development, with private, PRS and affordable homes  
  • Prudent balance sheet with managed level of gearing
The Assembly courtyard
Beam Park regeneration

Sustainability: taking a long-term view of our business

Our strategy is to deliver the right solutions for our partners and customers with a responsible and sustainable approach that creates a positive legacy.  

  • New developments created with our placemaking expertise focused on long-term positive outcomes  
  • Experts at regeneration and working closely with communities 
  • Record of incremental environmental impact reduction and social value generation 
  • Strong culture of ethical and responsible decision making

Read about our approach to sustainability